Date: 27 Oct 2011
http://www.workingmums.co.uk/working-mums-magazine/employers-news/5285673/tech-businessand39failing-to-make-full-use-of-social-mediaand39.thtml
Despite being technology experts, new research shows most UK technology companies are failing to make the most of social media to engage with their customers and clients.
According to a report from tech PR agency EML Wildfire, despite a huge increase in the number of tech companies using social channels, only 31% of brands with a Facebook account used it to engage with users and, of those that used Twitter, only 14% of tweets were replies and retweets. When it came to the companies that had a blog, only 20% received comments and only one company took the trouble
to reply to comments received.
The results of the annual study, which analyses the social media activity of the 2010 Deloitte Fast Tech 50 - a list of the UK’s 50 fastest growing
technology companies - are revealed in a report entitled ‘How social are you?’.
It found that the use of Facebook amongst B2B companies had skyrocketed in the last 12 months, with 70% of B2B companies on the platform compared to just 40% previously. Overall, Linkedin was still the most popular network used (92%), followed by Twitter (80%). YouTube remained the least popular for the second year running (44%).
